Canopy.co
Canopy is a slick website that curates Amazon products, showing only ones of a certain aesthetic, and presents the user with a superior browsing experience. You still purchase through Amazon, but the discovery of new items is much more enjoyable because of a clean design that lets product images speak for themselves. Without being told differently, I’m fairly certain you would mistake the site for an indie shop.
The best part? Since you’re still buying through Amazon, the prices are great. Check it out: http://canopy.co/