Metro is an industrial and commercial shelving manufacturer known for the ubiquitous wire shelves, but who also produce specialized shelving and storage solutions for different markets—healthcare, food service, retail, etc. Their extensive product line required a new navigation structure to let potential customers easily find applicable categories and items. The experience of using the site needed to be tailored more toward individual customers rather than wholesale candidates, an intentional shift in the company's market strategy.

Deliverables included designs for the website navigation, homepage, shopping experience, and literature reference system.