Metro is an industrial and commercial shelving manufacturer known for the ubiquitous wire shelves, but who also produce specialized shelving and storage solutions for different markets—healthcare, food service, retail, etc. Their extensive product line required a new navigation structure to let potential customers easily find applicable categories and items. The experience of using the site needed to be tailored more toward individual customers rather than wholesale candidates, an intentional shift in the company's market strategy.

Deliverables included designs for the website navigation, homepage, shopping experience, and literature reference system.

Sales App

Metro sales representatives needed a way to easily access a library of information about their product line at any time. The resulting app lets them use product materials such as images, manuals, warranties, and competitors in the field during sales pitches. Deliverables included designs the entire web-based app.